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EAN 9788374881975
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Very interesting and practical book for consumers, managers as well researchers. This book is an up to date study treating about consumer rights protection. The reader can find there an explanation of fundamental concepts relating to consumer behavior, market rights, threats created by business, and then smoothly discover the most actual consumer protection issues and an European approach to increase the consumer rights protec-tion and awareness. It is a definitely recommended to read and introduced in practice.
dr Fridrik Larsen, CEO at LarsEn Energy Branding and founder of Charge
Wydawnictwo Placet
Autor Sławomir Smyczek
Rok wydania 2019
Oprawa broszurowa
Stron 322
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